PITTI OPTICAL POWER – MEN
The hypnotic guiding theme of Pitti summer trade shows.
Pitti Immagine Uomo is the world’s most important trade show for men’s clothing and accessory collections. A key reference platform fom contemporary global lifestyle and for launching new projects in men’s fashion.
Stripes move, sway and cross again and again. P.O.P Pitti Optical Power will be a visual and virtual spectacle that elicits new horizons of perception and perspectives on reality. As the Pitti Immagine shows do, innovatively, season after season. No black and white austerity in Fortezza da Basso but rather a kaleidoscope of full colour patterns to make living interiors playful and hypnotic. All this in a set design conceived and curated by life-styler Sergio Colantuoni.