Firenze Hometown of Fashion

An event celebrating the huge connection between Florence and the world of fashion.

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CENTRO DI FIRENZE
PER LA MODA ITALIANA

Since 1954 we have been promoting the Fashion system

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P.O.P.
PITTI OPTICAL POWER

The new hypnotic guiding theme of the Pitti Immagine salons

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About us

Il centro di Firenze
per la Moda Italiana

The Centro di Firenze per la Moda Italiana is a not-for-profit association established in 1954 for the purpose of promoting and internationalizing the Italian fashion system.

The Centro Moda draws up the general fair and promotional policy guidelines for Pitti Immagine (of which it owns 85%), for Ente Moda Italia (of which it owns 50%), a company active in the field of foreign trade fairs. The other reference partner in these holdings is the Sistema Moda Italia.

The president Antonella Mansi

Mission

The Gruppo Centro Moda promotes advanced balance between the fashion industry which is one of Italy’s leading points of excellence, quality of life and urban and regional resources through innovative, business and cultural events of international scope which reflect the group’s planning and strategic abilities and its skillful management.

Vision

The Gruppo Centro Moda plans on establishing itself as the international reference agency for fairs and promotional events for the entire Italian fashion system. It also plans on expanding its influence to other industries and contexts that embody our country’s design and manufacturing excellence, all the while maintaining an international breadth and innovative approach.

“The history of Italian Fashion began in the early 1950s thanks to an idea nurtured by Giovan Battista Giorgini.

  1. 1951, 12 February

    Giovan Battista Giorgini, who worked as a buying agent for the major American stores, invited some of his most important clients (B. Altman, Bergdorf Goodman, I. Magnin, Morgan) to attend the first showing of Italian High Fashions featuring 10 high fashion couturiers (Antonelli, Carosa, Fabiani, Marucelli, Noberasco, Schubert, Simonetta, Sorelle Fontana, Vanna, Veneziani) and four boutiques (Emilio Pucci, Baronessa Gallotti, Avolio and Bertoli). The show was held in the eighteenth century salon of his home on Via dei Serragli. Only the leading members of the trade press were invited to this first showing.

  2. 1951, 1 July

    After the huge and unexpected success of the February show, foreign buyers and Italian journalists were invited to attend the first “official” show in the ballrooms of the Grand Hotel. The project’s prestige continued to grow with each subsequent edition.

  3. 1952, 1 January

    The City of Florence opened the Sala Bianca in Palazzo Pitti. Each season, in January and July, the catwalk in Palazzo Pitti was enriched with new names, and the Boutique section acquired more and more importance alongside of the High Fashion section.

  4. 1954, 1 January

    In seguito al crescente successo delle iniziative legate alla moda, si costituisce l'associazione Centro di Firenze per la Moda Italiana. Il Centro Moda cura la presentazione delle collezioni a Palazzo Pitti.

  5. 1955, 1 January

    Lo spazio di Palazzo Pitti diventa insufficiente per ospitare i clienti che arrivano sempre più numerosi e, pur mantenendo le sfilate in Sala Bianca, il Centro Moda decide di presentare le collezioni a Palazzo Strozzi. Le manifestazioni di Alta Moda e Boutique continuano regolarmente fino al 1965.

  6. 1955

    In 1963 some of the High Fashion houses began showing their collections in Rome and by 1966 most had move there. At the same time, due to changing habits and trends that influence the world of fashion, ready-to-wear, or prêt-à-porter fashions, that is small collections of High Fashion apparel at lower prices began to make headway. Quite early on, the Centro Moda understood the importance and potential of this trend and began organizing events featuring ready-to-wear and knitwear fashions.

  7. 1966

    In 1963 some of the High Fashion houses began showing their collections in Rome and by 1966 most had move there. At the same time, due to changing habits and trends that influence the world of fashion, ready-to-wear, or prêt-à-porter fashions, that is small collections of High Fashion apparel at lower prices began to make headway. Quite early on, the Centro Moda understood the importance and potential of this trend and began organizing events featuring ready-to-wear and knitwear fashions.

  8. 1967

    Following an agreement with the Camera Nazionale della Moda Italiana di Roma, the Centro Moda continued to present the Boutique and High Fashion Knitwear collections, while the High Fashion couture collections were held in Rome at the designers’ ateliers.

  9. 1968

    MAIT, Mostra Campionaria della Maglieria, the first show ever dedicated entirely to knitwear was held this year and became an annual event targeting American market.

  10. 1969

    Now came the men’s prêt-à-porter that was shown together with the women’s “prêt”, boutique and high fashion knitwear collections. The participating designers were: Tommy Caraceni, Emilio Pucci by Zegna, Bazzarini, Nativo, Siviglia, Valentini, Datti, Rosati, Baratta, Litrico, Ken Scott, and Barbaro.

  11. 1972

    Nasce il Pitti Uomo, una rassegna di abbigliamento e accessori maschili. Nato essenzialmente per il mercato interno, questa manifestazione raggiunge in pochi anni un prestigio tale da essere considerata una delle manifestazioni del settore più importanti del mondo. Pitti Uomo diventa un punto di riferimento qualificato e completo per il mercato dell'abbigliamento maschile. Pitti Uomo viene ospitato inizialmente all'Hotel Villa Medici, poi a Palazzo Strozzi, al Grand Hotel, all'Hotel Majestic, al Palazzo degli Affari ed infine, dalla seconda metà del 1983, alla Fortezza da Basso. A partire dal febbraio 1973 si sono tenute, collateralmente al Pitti Uomo, sfilate e eventi culturali.

  12. 1975

    In seguito ad una decisione dell'Azienda Autonoma di Turismo, Palazzo Strozzi viene adibito esclusivamente a mostre di carattere artistico-culturale; il Pitti Donna si trasferisce quindi in altre sedi espositive. Dopo sistemazioni provvisorie in vari alberghi, il problema viene risolto con l'inaugurazione del Palazzo degli Affari. Tuttavia anche quest'area risulta insufficiente per la manifestazione, tanto che il Centro Moda continuerà a servirsi dell'Hotel Baglioni e del Palazzo dei Congressi; dal 1978 si potrà usufruire anche del padiglione della Fortezza da Basso.

  13. 1975 September

    Viene organizzato il primo Pitti Bimbo: la rassegna di abbigliamento ed accessori per l'infanzia che ha luogo due volte l'anno, in gennaio e in luglio.

  14. 1977

    Una nuova manifestazione si aggiunge alle rassegne fiorentine, il Pitti Filati: una rassegna di filati italiani e fibre per maglieria. Con questa mostra, alla quale partecipano le aziende italiane leader del settore, il Centro Moda intende offrire un servizio di consulenza e di coordinamento ai produttori di maglieria e agli stilisti. La manifestazione ha luogo due volte l'anno, in febbraio e in settembre. La sede espositiva delle prime cinque edizioni è il Palazzo degli Affari; in seguito la manifestazione viene trasferita alla Fortezza da Basso.

  15. 1978 January

    The first edition of PITTI CASUAL a show dedicated to casual clothing, jeans and leisurewear was held in January 1978, and became a twice-yearly event (January and September). The Centro Moda deserves full credit for its ability to anticipate trends. With the boom in informal clothing this new event was an immediate success. The venue for PITTI CASUAL was the newly developed fair facility at the Fortezza da Basso. Now, PITTI DONNA too had a “home” worthy of its importance and was able to overcome significant logistic and organization problems.

  16. 1978 September

    The next addition to the family was PITTI CASA, the show featuring linens for the table, bedroom, bath and kitchen and it quickly became the reference point for the entire industry. Once again the Centro Moda revealed its sensitivity and ability to understand new needs and propose a showcase for Italian creativity – and to adjust to the changes in home living concepts that led to famous designers creating linen collections for major manufacturers. The event is held in January of each year.

  17. 1980

    Essential changes in market demand for knitwear led to the creation of PITTI MAGLIA devoted to Italian knitwear, that took the place of MAIT and was held twice a year.

  18. 1982

    In order to keep pace with the international fashion-textile trends, the dates for PITTI DONNA were moved up and the event was combined into one with PITTI MAGLIA.

  19. 1983 January

    This year marked the establishment of the Ente Moda Italia srl the company that organizes Uomo Italia and Moda Bimbo.

  20. 1983 Dicember

    The Centro Moda decided to establish a dedicated company to organize the PITTI shows: the Centro Moda Firenze srl. While the Centro oppure ENTE continued to plan the various events and decide general policy, the new company took over the operational, logistic aspects

  21. 1984 February

    Due to changing market conditions, the last edition of PITTI CASUAL was held in September.

  22. 1984 September

    The advent of PITTI TREND, the new event focusing on the avant-garde and innovative fashions. Now it became the time for publishing and the creation of EDIFIR - Società Editoriale Firenze srl (vedere sotto) - that produces and markets books ("Gli Anglofiorentini - una storia d'amore" edited by = a cura di , mentre “by” = scritto da Oreste Del Buono, Gherardo Frassa and Luigi Settembrini), magazines ("Sintesi Moda", "Westuff", etc...) and fashion-related publications (such as the PITTI fair catalogues).

  23. 1985 March

    The advent of PITTI TREND, the new event focusing on the avant-garde and innovative fashions. Now it became the time for publishing and the creation of EDIFIR - Società Editoriale Firenze srl (vedere sotto) - that produces and markets books ("Gli Anglofiorentini - una storia d'amore" edited by = a cura di , mentre “by” = scritto da Oreste Del Buono, Gherardo Frassa and Luigi Settembrini), magazines ("Sintesi Moda", "Westuff", etc...) and fashion-related publications (such as the PITTI fair catalogues).

  24. 1985 March

    The advent of PITTI TREND, the new event focusing on the avant-garde and innovative fashions. Now it became the time for publishing and the creation of EDIFIR - Società Editoriale Firenze srl (vedere sotto) - that produces and markets books ("Gli Anglofiorentini - una storia d'amore" edited by = a cura di , mentre “by” = scritto da Oreste Del Buono, Gherardo Frassa and Luigi Settembrini), magazines ("Sintesi Moda", "Westuff", etc...) and fashion-related publications (such as the PITTI fair catalogues).

  25. 1988

    Il Centro Moda Firenze srl cambia denominazione in Pitti Immagine srl

  26. 1994

    As equal partners, each holding a 50% stake, EMI and IGEDO established Europe Selection srl. The new company’s purpose was to promote European fashions in non-European Union countries.

  27. 1996

    The first edition of the “Biennale di Firenze” enjoyed a huge critical success, was widely attended and achieved excellent, local, national and international media results, but revealed a lack of sustainability in relation to the area

  28. 1998

    Although the second edition of the Biennale di Firenze received media attention, it did not solve the problems raised by the first edition.

  29. 2000

    During the past decade the Centro Moda significantly increased its business and membership (the newest “arrivals are the Associazione Cotoniera, the Associazione Industriali of Vicenza and the Confesercenti of Florence). The Centro Moda has evolved from a mainly local organization into one of the most significant actors on the entire Italian textile-clothing scenario. It brings together local institutions, industrial districts and the Italian textile-clothing business and manufacturing associations.

  30. 2001

    As equal 50% partners, the Centro Moda and the Sistema Moda Italia established the Associazione Intesa Moda, for the purpose of coordinating their respective promotional and trade-fair endeavors

  31. 2001

    "Moda Pelle by Pitti Immagine" joined the family.

  32. 2003

    La situazione attuale vede la “regia” del Centro Moda impegnata contemporaneamente su cinque diversi scenari: (a) la promozione della moda in Italia attraverso Pitti Immagine; (b) la promozione della moda italiana all'estero tramite E.M.I; (c) il coordinamento delle attività fieristiche con Milano attraverso Intesa Moda; (d) la cultura della moda attraverso la Fondazione Pitti Immagine Discovery; (e) la formazione attraverso il Polimoda.

The Group

The Gruppo Centro di Firenze per la Moda Italiana became the leader of the group and all its directly or indirectly owned companies and organizations:

Pitti Immagine, Ente Moda Italia, Intesa Moda, Fondazione Pitti Immagine Discovery, Stazione Leopolda, Edifir e Polimoda

Significant Shareholdings

Pitti Immagine

Pitti Immagine è un’impresa italiana che opera ai massimi livelli internazionali nella promozione dell'industria e del design della moda, attività che di recente si è estesa anche ai settori dell’enogastronomia e dei profumi. Organizza alcune tra le manifestazioni fieristiche più importanti del mondo, eventi di comunicazione e iniziative culturali riferiti al sistema-impresa come espressione estetica ed evoluzione globale del gusto. E' composta da persone motivate e dedicate al proprio lavoro, che condividono un'idea moderna di fiera commerciale: progetto che si rinnova costantemente e che costruisce chiare e stimolanti relazioni tra le proposte e i prodotti delle aziende, le necessità di informazione, conoscenza ed esperienza della distribuzione e del pubblico.

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Ente Moda Italia

Ente Moda Italia (EMI): established in 1983 by the Centro Moda and the Sistema Moda Italia, promotes, disseminates and valorizes Made in Italy abroad by coordinating and organizing Italian manufacturers’ participation in the world’s major clothing fairs.

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Edifir

The publishing company Editrice Edizioni Firenze produces books, art books, catalogues, periodicals, posters and brochures. The stake in this company has made it possible to strengthen the business relationship linked to the production of fair and exhibition catalogues.

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Polimoda

Is the Istituto internazionale di fashion design & marketing – founded by the Centro Moda and headquartered in Florence. This is a highly strategic investment as it targets the goal of “contributing to the growth of training and developing human resources, research and support services for the companies active in the fashion system”.

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President

  • Antonella Mansi

Membership

  • Camera di Commercio di Firenze
  • Camera di Commercio di Prato
  • Città Metropolitana di Firenze
  • CNA Firenze
  • Comune di Firenze
  • Comune di Prato
  • Confindustria Firenze
  • Confindustria Toscana Nord
  • Confindustria Vicenza
  • Confcommercio Firenze
  • Confesercenti Firenze
  • Regione Toscana
  • Sistema Moda Italia
  • Unione Industriale Biellese

Board of Directors

  • Claudio Bianchi
  • Andrea Cavicchi
  • Aldo Cursano
  • Luca Giusti
  • Marcello Gozzi
  • Leonardo Lascialfari
  • Niccolò Manetti
  • Luigi Salvadori
  • Marino Vago

Board of Statutory Auditors

  • Roberto Vanni Presidente
  • Laura Benedetto
  • Giuseppe Cristiani

Supervisory Board

  • Sauro Settesoldi - Presidente
  • Laura Benedetto
  • Cristina Ventre

General secretary

  • Alberto Scaccioni
Media e News

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Award "Alfredo Canessa"

“ALFREDO CANESSA" AWARD, CENTRO DI FIRENZE PER LA MODA ITALIANA "FASHION AND MADE IN ITALY"

An Outstanding Dissertation award for the sum of EUR 3,000

Comitato Leonardo – Italian Quality Committee – has decided to set up an Outstanding Dissertation Award which shall be granted by the Centro di Firenze per la Moda Italiana and named after its Past President Alfredo Canessa – year 2018.

ORGANISING COMMITTEE

It consists of the members of the Board of Directors of the Leonardo Committee and the President of the Florence Center for Italian Fashion.

GOALS

Premiare ricerche di giovani studiosi o addetti al settore che, partendo dall'analisi dell’attuale contesto economico relativo al settore moda, evidenzino gli scenari futuri e le strategie di promozione del prodotto moda Made in Italy.

EVALUATION CRITERIA

- Analysis of the relationship, in the current market, between the creative process, the construction of the Italian fashion product and the artisanal/handmade dimension.
- Assessment of the influence of the artisanal dimension in production and communication strategies of companies working in the sector.

REQUISITES

Final Dissertation for Master’s Degree obtained after 01/01/2011 or final dissertation for three or four year courses at fashion schools and academies. 

Dissertations presented by candidates who have already won in previous editions are not accepted .

Deadline

The completed and signed competition application form, accompanied by the dissertation in electronic format (CD Rom) and by a brief work summary (max 6 pages), should be submitted to the General Office of Comitato Leonardo (c/o ICE, Via Liszt 21, 00144 Roma, tel. 06 59927990-7991 fax 06 5923806). The competition is published on the website www.comitatoleonardo.itwww.comitatoleonardo.it
Download the participation form

Award ceremony

The final decision shall be made by an expert Committee appointed by the Centro di Firenze per la Moda Italiana. The prize shall be presented at the Quirinale Palace during the Leonardo Prizes awards ceremony, in the presence of the President of the Republic.

Information Decree

Organisational structure

Balance

Balance

Ethical Code

Ethical Code

The "Freedom of Information Decree" area is being created in line with the indications of the Italian Legislative Decree no. 33 of 14/03/2013: "Freedom of information is understood as total accessibility of information regarding the organisation and activities of public administrations, in order to promote widespread forms of monitoring the pursuit of institutional functions and the use of public resources. Freedom of Information, in compliance with the provisions regarding state, official and statistic secrets and the protection of personal data, contributes to the implementation of the democratic principle and the constitutional principles of equality, of impartiality, sound administration, responsibility, effectiveness and efficiency in the use of public resources, integrity and loyalty in the service of the nation. It is a guarantee of individual and collective liberties, as well as civil, political and social rights, it integrates the right to good government and contributes to the creation of an open administration, at the service of the people."

Alberto Scaccioni

Segretario Generale

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Antonella Mansi

Presidente

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Claudio Bianchi

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Andrea Cavicchi

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Aldo Cursano

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Luca Giusti

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Marcello Gozzi

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Leonardo Lascialfari

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Niccolò Manetti

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Luigi Salvadori

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Alberto Scaccioni

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Marino Vago

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Contacts

Centro di Firenze
per la moda Italiana

Adress

Via Faenza n.111, 50123 Firenze

Phone

+39 055 36 931

Fax

+39 055 36 93 200

Email

cfmi@cfmi.it

President

Antonella Mansi

presidenza@cfmi.it

General secretary

Alberto Scaccioni

alberto.scaccioni@cfmi.it