PITTI OPTICAL POWER – KID
The hypnotic guiding theme of Pitti summer trade shows.
The world of childrenswear meets at the Fortezza da Basso in Florence for Pitti Bimbo, a complete overview of children’s fashions, an extraordinary platform for presenting the new lifestyle trends for kids.
Stripes move, sway and cross again and again. P.O.P Pitti Optical Power will be a visual and virtual spectacle that elicits new horizons of perception and perspectives on reality. As the Pitti Immagine shows do, innovatively, season after season. No black and white austerity in Fortezza da Basso but rather a kaleidoscope of full colour patterns to make living interiors playful and hypnotic. All this in a set design conceived and curated by life-styler Sergio Colantuoni.