FINAL FIGURES

The SUPER experience once again gained buyers and exhibitors at this edition: the Pitti Immagine women’s fair received positive feedback for the selection of brands – centered around market demand, the latest ideas put forward by talents from the new creative scenarios and a layout that is clear and very functional for scouting. Around 5,700 buyers traveled to the Visconti Pavilion (+21% compared to one year ago), with very good performances from Japan, Spain, France, Germany, Switzerland, United States and China

The 13th edition of SUPER, Pitti Immagine’s women’s accessories and prêt-à-porter fair, at its second rendezvous on Via Tortona (Milan 22-25 February 2019), closed amidst a very dynamic atmosphere characterized by hard work among the stands of the Visconti Pavilion which showcased the latest collections of 108 international brands for fall-winter 2019-2020.

The final attendance figures registered the presence of 5,700 buyers (+21% compared to the previous winter edition in February 2018) – with a rise in both the numbers for Italy and for other countries. Overall the international buyers exceeded the 1,100 mark, representing around 20% of the total and came from over 50 different countries. With regard to the foreign markets, the best performances were by buyers from Japan, Spain, France, Germany, Switzerland, United States and China.
Leading the ranking of the top 15 key markets at the fair was Japan, followed by Spain, Germany, France, Switzerland, China, Austria, United States, Greece, United Kingdom, South Korea, Netherlands, Belgium, Russia and Ukraine.

“SUPER confirmed its winning characteristics” says Agostino Poletto, General Manager of Pitti Immagine, “and received great appreciation from the buyers who came to Milan and the participating companies. Four days of intense work in a stimulating atmosphere designed to offer the public a fashion product experience and very precise segmentation. The feedback was unanimous on the careful work of selection: the balancing of key companies in terms of product quality, strong brands in the world of capsule collections, alongside the most creative accessories and young designers, such as the ones that came from South America for the Super Talents project in collaboration with Vogue Italia and Vogue Talents, the Armenian designers present in collaboration with the Fashion & Design Chamber of Armenia and the special participation of Stand, among the most acclaimed emerging brands in Scandinavian fashion. We are very aware that the retail fashion scenario is going through a big evolution and is experiencing a complex moment both in Italy and abroad, and for this reason we want SUPER to be an increasingly buyer-oriented rendezvous that is capable of presenting exciting ideas and products. The location also plays its part in an area that has now become a reference point for fashion presentations in Milan and also in terms of the specific features of the Visconti Pavilion: an architecture that has a great esthetic affinity with Super’s experimental spirit”.