After the huge and unexpected success of the February show, foreign buyers and Italian journalists were invited to attend the first “official” show in the ballrooms of the Grand Hotel. The project’s prestige continued to grow with each subsequent edition.

The City of Florence opened the Sala Bianca in Palazzo Pitti. Each season, in January and July, the catwalk in Palazzo Pitti was enriched with new names, and the Boutique section acquired more and more importance alongside of the High Fashion section.

In seguito al crescente successo delle iniziative legate alla moda, si costituisce l'associazione Centro di Firenze per la Moda Italiana. Il Centro Moda cura la presentazione delle collezioni a Palazzo Pitti.

Lo spazio di Palazzo Pitti diventa insufficiente per ospitare i clienti che arrivano sempre più numerosi e, pur mantenendo le sfilate in Sala Bianca, il Centro Moda decide di presentare le collezioni a Palazzo Strozzi. Le manifestazioni di Alta Moda e Boutique continuano regolarmente fino al 1965.

In 1963 some of the High Fashion houses began showing their collections in Rome and by 1966 most had move there. At the same time, due to changing habits and trends that influence the world of fashion, ready-to-wear, or prêt-à-porter fashions, that is small collections of High Fashion apparel at lower prices began to make headway. Quite early on, the Centro Moda understood the importance and potential of this trend and began organizing events featuring ready-to-wear and knitwear fashions.

In 1963 some of the High Fashion houses began showing their collections in Rome and by 1966 most had move there. At the same time, due to changing habits and trends that influence the world of fashion, ready-to-wear, or prêt-à-porter fashions, that is small collections of High Fashion apparel at lower prices began to make headway. Quite early on, the Centro Moda understood the importance and potential of this trend and began organizing events featuring ready-to-wear and knitwear fashions.

Following an agreement with the Camera Nazionale della Moda Italiana di Roma, the Centro Moda continued to present the Boutique and High Fashion Knitwear collections, while the High Fashion couture collections were held in Rome at the designers’ ateliers.

MAIT, Mostra Campionaria della Maglieria, the first show ever dedicated entirely to knitwear was held this year and became an annual event targeting American market.

Now came the men’s prêt-à-porter that was shown together with the women’s “prêt”, boutique and high fashion knitwear collections. The participating designers were: Tommy Caraceni, Emilio Pucci by Zegna, Bazzarini, Nativo, Siviglia, Valentini, Datti, Rosati, Baratta, Litrico, Ken Scott, and Barbaro.

Nasce il Pitti Uomo, una rassegna di abbigliamento e accessori maschili. Nato essenzialmente per il mercato interno, questa manifestazione raggiunge in pochi anni un prestigio tale da essere considerata una delle manifestazioni del settore più importanti del mondo. Pitti Uomo diventa un punto di riferimento qualificato e completo per il mercato dell'abbigliamento maschile. Pitti Uomo viene ospitato inizialmente all'Hotel Villa Medici, poi a Palazzo Strozzi, al Grand Hotel, all'Hotel Majestic, al Palazzo degli Affari ed infine, dalla seconda metà del 1983, alla Fortezza da Basso. A partire dal febbraio 1973 si sono tenute, collateralmente al Pitti Uomo, sfilate e eventi culturali.

In seguito ad una decisione dell'Azienda Autonoma di Turismo, Palazzo Strozzi viene adibito esclusivamente a mostre di carattere artistico-culturale; il Pitti Donna si trasferisce quindi in altre sedi espositive. Dopo sistemazioni provvisorie in vari alberghi, il problema viene risolto con l'inaugurazione del Palazzo degli Affari. Tuttavia anche quest'area risulta insufficiente per la manifestazione, tanto che il Centro Moda continuerà a servirsi dell'Hotel Baglioni e del Palazzo dei Congressi; dal 1978 si potrà usufruire anche del padiglione della Fortezza da Basso.

Viene organizzato il primo Pitti Bimbo: la rassegna di abbigliamento ed accessori per l'infanzia che ha luogo due volte l'anno, in gennaio e in luglio.

Una nuova manifestazione si aggiunge alle rassegne fiorentine, il Pitti Filati: una rassegna di filati italiani e fibre per maglieria. Con questa mostra, alla quale partecipano le aziende italiane leader del settore, il Centro Moda intende offrire un servizio di consulenza e di coordinamento ai produttori di maglieria e agli stilisti. La manifestazione ha luogo due volte l'anno, in febbraio e in settembre. La sede espositiva delle prime cinque edizioni è il Palazzo degli Affari; in seguito la manifestazione viene trasferita alla Fortezza da Basso.

The first edition of PITTI CASUAL a show dedicated to casual clothing, jeans and leisurewear was held in January 1978, and became a twice-yearly event (January and September). The Centro Moda deserves full credit for its ability to anticipate trends. With the boom in informal clothing this new event was an immediate success. The venue for PITTI CASUAL was the newly developed fair facility at the Fortezza da Basso. Now, PITTI DONNA too had a “home” worthy of its importance and was able to overcome significant logistic and organization problems.

The next addition to the family was PITTI CASA, the show featuring linens for the table, bedroom, bath and kitchen and it quickly became the reference point for the entire industry. Once again the Centro Moda revealed its sensitivity and ability to understand new needs and propose a showcase for Italian creativity – and to adjust to the changes in home living concepts that led to famous designers creating linen collections for major manufacturers. The event is held in January of each year.

Essential changes in market demand for knitwear led to the creation of PITTI MAGLIA devoted to Italian knitwear, that took the place of MAIT and was held twice a year.

In order to keep pace with the international fashion-textile trends, the dates for PITTI DONNA were moved up and the event was combined into one with PITTI MAGLIA.

This year marked the establishment of the Ente Moda Italia srl the company that organizes Uomo Italia and Moda Bimbo.

The Centro Moda decided to establish a dedicated company to organize the PITTI shows: the Centro Moda Firenze srl. While the Centro oppure ENTE continued to plan the various events and decide general policy, the new company took over the operational, logistic aspects

Due to changing market conditions, the last edition of PITTI CASUAL was held in September.

The advent of PITTI TREND, the new event focusing on the avant-garde and innovative fashions. Now it became the time for publishing and the creation of EDIFIR - Società Editoriale Firenze srl (vedere sotto) - that produces and markets books ("Gli Anglofiorentini - una storia d'amore" edited by = a cura di , mentre “by” = scritto da Oreste Del Buono, Gherardo Frassa and Luigi Settembrini), magazines ("Sintesi Moda", "Westuff", etc...) and fashion-related publications (such as the PITTI fair catalogues).

The advent of PITTI TREND, the new event focusing on the avant-garde and innovative fashions. Now it became the time for publishing and the creation of EDIFIR - Società Editoriale Firenze srl (vedere sotto) - that produces and markets books ("Gli Anglofiorentini - una storia d'amore" edited by = a cura di , mentre “by” = scritto da Oreste Del Buono, Gherardo Frassa and Luigi Settembrini), magazines ("Sintesi Moda", "Westuff", etc...) and fashion-related publications (such as the PITTI fair catalogues).

The advent of PITTI TREND, the new event focusing on the avant-garde and innovative fashions. Now it became the time for publishing and the creation of EDIFIR - Società Editoriale Firenze srl (vedere sotto) - that produces and markets books ("Gli Anglofiorentini - una storia d'amore" edited by = a cura di , mentre “by” = scritto da Oreste Del Buono, Gherardo Frassa and Luigi Settembrini), magazines ("Sintesi Moda", "Westuff", etc...) and fashion-related publications (such as the PITTI fair catalogues).

Il Centro Moda Firenze srl cambia denominazione in Pitti Immagine srl

As equal partners, each holding a 50% stake, EMI and IGEDO established Europe Selection srl. The new company’s purpose was to promote European fashions in non-European Union countries.

The first edition of the “Biennale di Firenze” enjoyed a huge critical success, was widely attended and achieved excellent, local, national and international media results, but revealed a lack of sustainability in relation to the area

Although the second edition of the Biennale di Firenze received media attention, it did not solve the problems raised by the first edition.

During the past decade the Centro Moda significantly increased its business and membership (the newest “arrivals are the Associazione Cotoniera, the Associazione Industriali of Vicenza and the Confesercenti of Florence). The Centro Moda has evolved from a mainly local organization into one of the most significant actors on the entire Italian textile-clothing scenario. It brings together local institutions, industrial districts and the Italian textile-clothing business and manufacturing associations.

As equal 50% partners, the Centro Moda and the Sistema Moda Italia established the Associazione Intesa Moda, for the purpose of coordinating their respective promotional and trade-fair endeavors

"Moda Pelle by Pitti Immagine" joined the family.

La situazione attuale vede la “regia” del Centro Moda impegnata contemporaneamente su cinque diversi scenari: (a) la promozione della moda in Italia attraverso Pitti Immagine; (b) la promozione della moda italiana all'estero tramite E.M.I; (c) il coordinamento delle attività fieristiche con Milano attraverso Intesa Moda; (d) la cultura della moda attraverso la Fondazione Pitti Immagine Discovery; (e) la formazione attraverso il Polimoda.